Radio: Introduction to Radio
Introduction to radio: blog tasks
Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
On the face of it, BBC Radio is in rude health. It has half the national market, with dozens of stations reaching more than 34 million people a week. The problem is that ever since the BBC was founded almost a century ago it has been based around an era of broadcasting that was designed towards a comprehensive offering: a shared listening – and then viewing – experience.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.
3) What is BBC Sounds?
a new app and website that formally launches on Tuesday with a glitzy event at Tate Modern. It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.
4) How do audiences listen to radio content in the digital age?
Through music streaming providers such as Spotify and Soundcloud as well as Google Home and Alexa.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.
6) Why does the BBC need to stay relevant?
The BBC started almost a century ago and provided media content for the U.K on a huge scale. However, they are now having trouble with providing content that resinates with younger audiences not to mention how the advancement of technology will affect the BBC too.
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
News, Drama, Music, True Crime and Documentaries.
8) How does it link to BBC Radio?
It enables you to switch between any live BBC radio station.
9) What are the criticisms of the BBC Sounds app?
Sounds is easy to use, though I found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough. (Looking for the new 5 Live podcast about the Waco siege, I typed in “5 Live Waco”, but only got old programmes). My other main problem is there isn’t enough content. “Spooky Sounds” only offered me 11 shows; “Be Curious” just 10. The BBC has thousands of amazing audio programmes! If you browse podcasts via, say, the Apple Podcasts app, you have 16 categories to choose from, and within each, at least 20 series to try. Sounds needs to feel as packed as Netflix in order to properly work.
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
On the face of it, BBC Radio is in rude health. It has half the national market, with dozens of stations reaching more than 34 million people a week. The problem is that ever since the BBC was founded almost a century ago it has been based around an era of broadcasting that was designed towards a comprehensive offering: a shared listening – and then viewing – experience.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.
3) What is BBC Sounds?
a new app and website that formally launches on Tuesday with a glitzy event at Tate Modern. It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.
4) How do audiences listen to radio content in the digital age?
Through music streaming providers such as Spotify and Soundcloud as well as Google Home and Alexa.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.
6) Why does the BBC need to stay relevant?
The BBC started almost a century ago and provided media content for the U.K on a huge scale. However, they are now having trouble with providing content that resinates with younger audiences not to mention how the advancement of technology will affect the BBC too.
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
News, Drama, Music, True Crime and Documentaries.
8) How does it link to BBC Radio?
It enables you to switch between any live BBC radio station.
9) What are the criticisms of the BBC Sounds app?
Sounds is easy to use, though I found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough. (Looking for the new 5 Live podcast about the Waco siege, I typed in “5 Live Waco”, but only got old programmes). My other main problem is there isn’t enough content. “Spooky Sounds” only offered me 11 shows; “Be Curious” just 10. The BBC has thousands of amazing audio programmes! If you browse podcasts via, say, the Apple Podcasts app, you have 16 categories to choose from, and within each, at least 20 series to try. Sounds needs to feel as packed as Netflix in order to properly work.
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
Guilty Feminist and Griefcast. These are non-BBC podcasts and shift away from what the BBC would normally produce.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
The ShoutOut Network is a growing podcast network that launched in 2015 with their flagship show Melanin Millennials, which focuses on socio-political issues for millennials.
2) What podcasts are offered by the ShoutOut Network?
Mostly Lit, Two Fools Talking and Artistic State of Mind.
3) What audience do they reach?
With the continual growth of these shows reaching more than 20,000 listeners per month, of which 92% are from Black, Asian and Minority Ethnic communities, the ShoutOut Network has positioned themselves in a prime place for sponsors and advertising to reach the vast community of listeners for their products.
4) What are the 2015 statistics on podcast listening in the UK?
According to the Online Journalism Blog, RAJAR provided data that from autumn 2015, 3.7 million adults listen to podcasts which equate to around 6.5% of the adult population. It also adds that 57% of the people use them on smartphones, while their preferred activity to listening to podcasts was 47% while commuting and 34% relaxing or doing nothing.
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
Podcasts are picking up more steam in current forms of media coverage. With this opportunity to reach such huge audiences, it could be the better direction for businesses in the UK to go to expand their reach. I do believe that podcasts could have a significant role in the radio industry due to how versatile and convenient they are. As music streaming services such as Spotify and SoundCloud require WiFi to be listened to if you are on the go, there is now a podcast app built into i phones that make it that much more easier for people who have busy schedules to access them. The fact that these apps are becoming more popular and put simply, become a part of our day to day lives whether you are at home or at work, I definitely see podcasts moving up the scale and soon maybe even beyond radio.
Comments
Post a Comment